Click on Picture to view Desiar x Nooka video by K888n:

This video is from the mastermind of Ketan Mistry. I met Ketan while doing some research and we instantly hit it off. We knew we wanted to collaborate on something and the Nooka x Desiar video was exactly it! The idea behind Nooka x Desiar pieces is simple; two great companies collaborating to create one awesome product.

I let Ketan do the design and we brainstormed on the creative element for several weeks. After a month and some days of design work, Ketan unveiled the video you see before you.

The Nooka x Desiar collaboration is one of the only eyewear collaborations Nooka has done. So what you are seeing here is limited edition and exclusive for you. Much credit is due to those who deserve it and he did a great job for this project.

Until next time…

 

Jamal

Day two at MAGIC was almost a normal day or as normal of a day you can have while out in Vegas!  Everyone at the show had settled down after the first day of making sure everything was in its proper place in their booth. Not to mention a great party thrown by Reebok featuring Swizz Beatz and Chris Brown the night before as well.

Today, I walked around to other shows inside of the Mandalay Bay where MAGIC is held. At MAGIC, the "show" is comprised of 5 different sections. I stayed a majority of my time in the S.L.A.T.E show but today I decided to see the other side as well. While I was gone, that is where I ran into Tom's shoe's booth (which you can find a picture of on our Facebook profile) at the "Pool" show. I also met some really cool designers and the brands they had created. We ended the day by having a handful of collaborations on the table which we will explain more about later in the upcoming weeks. I am very excited of the opportunities that have arose within the past couple days and can't wait to share them all with you.

Overall, today was a great day. Now time for the Pusha T concert tonight, more work to come tomorrow!

 

Until Then,

Jamal R.

 

Wow. What a day today has been. My first impression of Magic and the idea I had before coming to magic has been right on point. Amazing brands, talent and people to connect within the industry.
The word Magic describes exactly what the atmosphere is like, magical.
The response from the Desiar Escape collection has been very positive. We even had setup several collaborations which will soon be in the works right when I get back to Indiana.

Oh yeah, a lot of people say sunglasses.... Indiana? The answer is yes! Followed with a...that's awesome. Today is only the beginning so I'll be sure to keep you in the loop as the week progresses.

Until then,
Jamal